If you are familiar with advertising, you are aware the many facets to distribute your message is consistently changing. With a new frontier waiting for you, sometimes it makes sense to determine which way to go and what will take your money the farthest.

Verge Marketing Group partners with large businesses to develop truly effective campaigns using traditional advertising techniques alongside alternative methods of application. Below are a few ways in which we can help.

If you are thinking about starting a new advertising campaign, or developing an existing advertising campaign we encourage you to learn more about how we will be there to assist you. When it comes to advertising, brand design and development, video production, internet marketing (including web design and development), we are there to consult you about the best approach to reach your target, and effectively execute your plan.

There are many avenues to take and many positions to fill when building your campaign. Verge Marketing Group specializes in account management, which means our energy is spent fulfilling your needs and executing a process that makes you money!

To better understand how we help we have listed a few of our specialties below. If you should have any questions, or would like to speak to an advertising account representative, please contact us at (702) 949-0890 or send us an email at: info@vergemarketinggroup.com

Any business owner knows that a business needs to have an image - that image can be something as simple as your logo, or as complex as a national branding outreach initiative. If your business does not have a logo, then that's where we'll start. If your business is mature and is in need of a revival, then that's where we'll work with you to determine the approach to make it work for you. This can be a very concept-intensive process and it can truly alter your consumer's perception of your business.

We as questions like: How will we reach the ideal target demographic? Is "this" distribution approach better and more effective than "that" approach and why? What are the end goals of the initiative? How simply and cost effectively can this initiative be executed? These types of questions allow us to develop a concept that has longevity, sustainability and complements your ultimate vision.

Television, radio, billboards, print advertising, internet marketing - which tactic will make money for you? Because advertising is a function of business, similar to your finance, human resources and operations department, it needs to be thought of as a revenue generating activity. Advertising can be very beneficial to any organization, but how do you determine which tactic is going to make it worthwhile?

If you are familiar with advertising you know that the planning and conceptualizing stage is extraordinarily important and needs to be well thought out before executing - a lot of money can be wasted if it is not properly allocated.

Verge Marketing Group knows the proper avenues to fulfill a need - whether that need is mass national exposure, or generating awareness on a localized, demographic specific level.

Each project has it's specific areas of interest and will need to be determined on a project-by-project basis.

Sometimes businesses may need new creative ideas. Verge Marketing Group will work on a consultative level with businesses to form a cohesive creative strategy. If you're looking to put a new, fresh face on the forefront of your business, we can advise you on the proper approach that will work best with your target market. We do our homework, pull industry reports, analyze industry trends and consult with cost-benefit creative approach.

If you are rolling out a new product, developing a new internet YouTube television show or building a new campaign - or something else - we always recommend conducting intensive market research. Understanding what the public thinks of your new offering is crucial to the success or even continuance of the project. We work with some of the nation's largest market research firms for market research surveys, focus groups, media testing theater, database intelligence, qualitative and quantitative research and internal focus group recruiting.

If you are producing a commercial for television distribution, internet videos, video news releases or email marketing campaigns, a quality video can determine whether or not an individual will pay attention! Producing a quality video is a lot more involved that just setting up a camera - it involved concept development, script writing, story boarding, production, editing, post production graphics and proper distribution. We work with businesses on all stages of development to ensure their message rings loud and clear!

One of the largest pieces in an advertising campaign is always the website. Your website is there to provide information, idea's, products and services to your customers. A properly designed and developed website encompasses many elements. When considering the pathway to choose for your site, you'll need to know whether or not you would like to manage the content in house - in which case you would need a content management system. Having a more image driven site versus a content driven site will determine the design decisions. The copywriting for your site will be determined on the products being sold, how "salesey" or informational you prefer to be. These decisions must be tied into your overall revenue goals and site usage in your marketing campaign.

Graphic design is an integral cog in the advertising machine. Graphic design is the implementation of concepts and ideas onto paper, forming print ads, website layout, billboard design, television commercial graphics and added elements to any and all advertising pieces. Without graphic design each company would have the same image - it is this element of marketing and advertising that drives the differentiation that locks in the uniqueness and benefits of your company.

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8 E. Charleston #8a | Las Vegas, NV 89104
(702) 949-0890 | info@vergemarketinggroup.com